What is The TEN Project all about? – An interview with TEN director John Tattersall

So TEN is about promoting things like recycling and reducing emissions?

No. We are about using technology, social networking, games, urban projects and story telling across all media to engender action and change in attitudes globally.

To use your example, reusing, reducing and recycling is crucial not because it can ever reduce carbon emission, toxins, emerging diseases, disparity of wealth and resource access to anything near safe levels, but because of something much more powerful: The action of reusing, reducing and recycling changes our attitudes to our life systems and our consumer roles. For this reason alone, it is a crucial program to institute in the children of any society. However, it is only one of a thousand possible programs required to significantly shift attitudes for the future. Read more of this post